Pinot Noir.  It's the diva of the wine world. High risk, high reward. When it's right, pinot noir yields wine that is complex, sophisticated and unique. However, the grape itself is a bit of a wimp. The expression "thin skinned" didn't originate with pinot noir but it's an apt description.  Pinot's thin skin makes it susceptible to mildew, mold, pests...

"The wine section at your local grocery is a minefield"  That's a quote from Epicurious and yes, the wall of wine is tricky territory. The typical large grocery store carries between 500-700 different selections. A few Portland-area supermarket consistently stock over 1000 different wines. Recent industry surveys say the markup on grocery wine currently hovers around 50%. Given that, it's unlikely the wine section is going to get any smaller or easier to negotiate.  Minefield?  Maybe. Overwhelming?  Absolutely.     "Two-thirds of what we buy in the supermarket, we had no intention of buying."   That claim comes from Paco Underhill,  author of "Why We Buy", "Call of the Mall" and a recognized expert on...