10 Mar Safeway’s puzzling wine sale
One of the great minds of our time, Terry Bradshaw, said it best.
“I may be dumb but I’m not stupid.”
As I struggled to figure out Safeway’s current Washington wine sale,
I felt a little bit of both: dumb AND stupid.
First, let’s be clear: we like Safeway.
Most Safeways have good wine sections with many selections in our $15-$30 sweet spot.
And Safeways are conveniently located for many of our wine-drinking followers.
Pat The Wine Guy will continue to keep you current on Safeway recommendations and availability.
But their pricing structure can be a head scratcher.
We were asked to give our opinion on Safeway’s current offer: 30% off all Washington wines now through April 4.
On the surface, it sounds like a good deal. Then we checked the fine print.
It’s 30% off Safeway’s regular price, not their always-lower club price.
We did the math.
30% off their regular price is virtually the same as their everyday club price.
To make it even more perplexing, you have to join the club anyway to get the 30% discount.
My simple advice: if you haven’t already, join the Safeway club. You’ll always pay the lower price and you can leave your calculator at home.
After all of that, my brain hurts. I need a glass of wine.
(FYI, when posting Safeway prices, PTWG will always post the club price.)