03 Mar The Golden Age of wine…and tweets

We live in a time of mindless, inappropriate tweets.

Our goofball-in-chief contributes to the mess on a daily basis.

But every once in a while, we come across a tweet that actually makes a good point.

“Wine is proof that God loves us and wants to see us happy”

Who’s going to argue with that less-than-140 character pearl of wisdom?

Truth is, it’s not a tweet at all. It’s a quote attributed to Benjamin Franklin.

Well over 200 years ago, our founding fathers recognized wine’s contribution to society and civility. Keep in mind they were praising (and drinking) homemade claret poured and stored in little brown jugs.

200 years later, we’re lucky to be living in an era that many experts have proclaimed to be “the Golden Age of Wine.”

Never before have consumers had so much outstanding wine available to them at such competitive prices.

That’s both the good news and the bad news.

There’s an overwhelming variety of fine wine to sort out and sift through.

The most accurate estimate I could find: each year, over 95 thousand different wines are produced around the world.

That’s THE world. Let’s narrow it down to YOUR world.

Most of the larger Portland-area groceries carry hundreds of bottles of wine.

Zupan’s boasts that they have over 1000.

No one can accurately and objectively rate every bottle on every shelf at every store and every shop in town.

“A man’s got to know his limitations.”

Thank you, Dirty Harry.

While we can’t drink and critique everything, at Pat The Wine Guy, we will be ambitious.

Strategically ambitious.

Our game plan it to use our experience…over 30 years of buying from Portland-area stores and shops…study what’s available today and steer you toward making a confident buying decision.

It’s a tough job but someone’s got to do it.

And we’re happy that someone is us because, again, in the words of Ben Franklin,

“Wine makes daily living easier, less hurried with fewer tensions and more tolerance.”

Now there’s a tweet we can get behind, even if it was 200 years ahead of its time.