Notice we did not say “the best” wine in the world

 That honor usually goes to the legendary French burgundy, Romanée-Conti. 

Just how good is it?

  As one critic effused when tasting Romanée-Conti,  

“I took one sip, closed my eyes

and every beautiful thing that I had ever known

crowded into my memory.” 

Perhaps that explains why a single bottle can cost upwards of $30,000. 

But back to the matter at hand.  

According to a survey of 16,000 wine drinkers around the world,

the #1 wine on the planet is…

Yellow Tail!

According to a study from a UK consultancy, Wine Intelligence,

Yellow Tail has the strongest “connection with consumers”

of any wine brand on the planet.

One wonders what the aforementioned wine critic might have said when given a glass. 

It might have gone something like this…

“I took one sip,

closed my eyes,

and tasted…

Yellow Tail”

Sorry.  That’s a cheap shot. 

Fact of the matter is, I have never tasted Yellow Tail.  But I will now. 

Thus, Yellow Tail is the #1 wine brand in the world

according to consumer perception.

  But not sales.

The top selling wine in the world is…

Barefoot!   

Part of the massive Gallo empire, Barefoot cranks out nearly 23 million cases every year. 

 Here again, I’ve never tasted Barefoot either.  But where to begin?

  Barefoot produces 36 different varieties of vino.   

Check out their site.  The product line goes on and on and on.

Pineapple sparkling wine, anyone? 

https://www.barefootwine.com

For the record, in sales volume,

Yellow Tail is #5 in the world…

Sutter Home #6…

Robert Mondavi #7…

and two Chinese brands that I’ve never heard of,

Changyu and Great Wall,

are also in the global top ten. 

Coming up on the next edition of “The Other Side of Wine”

 we’ll answer the vexing question…

How much exactly is a “buttload” of wine?

That and more on the next…