13 Jan New label but same reliable wine – Evolution 2020 Big Time Red
New labels for established wine?
We see it occasionally and we’re never quite sure why it happens.
Most wine shoppers are in a hurry. They usually know what bottle
they’re looking for. They want to grab it and go rather than spend time
perusing shelf after shelf in search of their tried-and-true favorite.
Here’s our weekly feature in which we spotlight a
good wine that sells for a reasonable price
and is easy to find…at the store, online or both.
We call it Wine Thursday!
This week, we’re revisiting a popular high-value wine.
It’s the same solid red blend we’ve grown accustomed to
over several years but it’s sporting a new look.
This was the label that Sokol Blosser Winery used
when it launched its initial version of Evolution Red Blend.
Sokol Blosser stayed with this look for 7 years as
Evolution Red became a perennial best buy.
The 2020 version has undergone a marketing refresh
with an updated label and a slightly different name.
It’s now known as “Big Time Red”.
What hasn’t changed is what’s inside the bottle.
Evolution has always been an interesting blend of
out-of-the-mainstream (for the U.S.) grapes.
2020 is no exception.
This is a combination of Sangiovese,
Nero d’Avola, Montepulciano, Syrah and,
just to make it even more interesting,
Sokol Blosser adds a dash of their Evolution White blend.
This results in a savory, slightly spicy, very gulpable red.
With bold cherry flavors
working seamlessly with the medium tannins,
Evolution is reminiscent of a classic Italian table wine.
We found Evolution 2020 Big Time Red at Costco for $11.99.
Same price at Fred Meyer, $11.99.
Trader Joe’s has it for $12.99.
The price at Total Wine is $13.97.
You can order it from Saratoga Wine Exchange for $11.94
Empire Wine lists it at $12.95
You can order it from B-21 for $13.98
or from the winery for $15