06 Aug One of the most popular rosés on the planet – 2018 Whispering Angel
The producers of Whispering Angel claim it is the best selling rosé in the world.
It definitely has one of the best narratives.
More on that in a moment…
It’s Wine Thursday, our weekly good-wine-at-a-good-price-
that-you-can-find recommendation, just in time for your weekend.
And since it’s a Thursday in August, there’s only one way to go: rosé!
The rosé phenomena continues to pick up steam.
Consider this factoid:
According to a wine industry survey, two years ago, Americans drank
14 times more rosé than they did just two years earlier.
That was then. This is now.
And we’re drinking even more.
Back to the narrative.
Located in the heart of Provence in the south of France, this is Chateau d’Esclans
where Whispering Angel is created.
Where did the name “Whispering Angel” come from?
The owners of the chateau happily share that story.
“In the Esclans valley, angels whisper,” the owners explain.
“If you drink this wine, you might hear them.”
Drink our rosé…
and you might hear angels whispering.
Now that, my friends, is wine marketing at its best.
And apparently, it works.
Whispering Angel is the #1 selling French wine in the US.
It is sold in more than 100 countries.
But its success is attributable to more than just the marketing.
This rosé is fresh and bright with medium acidity.
Not too sweet but also not too herbal, consider this to be the rosé equivalent
of vanilla ice cream, i.e., the flavor profile comes at you right down the middle.
As one of the world’s top sellers, this wine is, as you would expect, omnipresent.
You can pick it up at Total Wine for $21.99.
It’s also available at Fred Meyer, Safeway and QFC for $24.99.
A favor: if you do try this rosé, please let me know if you hear the angels whispering…
and what they are whispering about.