"The wine section at your local grocery
is a minefield"
That's a quote from Epicurious and yes, the wall of wine is tricky territory.
The typical large grocery store carries between 500-700 different selections.
A few Portland-area supermarket consistently stock over 1000 different wines.
Recent industry surveys say the markup on grocery wine currently hovers around 50%.
Given that, it's unlikely the wine section is going to get any smaller or easier to negotiate.
"Two-thirds of what we buy in the supermarket,
we had no intention of buying."
That claim comes from Paco Underhill, author of "Why We Buy", "Call of the Mall" and a recognized expert on...